Google Countdown

For this project, Void and Disorder shot practical elements using macro and stop motion animation. No computer-generated effects were used, apart from editing and color correction.

Rather than take a 3D approach, Void and Disorder elected to create their stunning visuals with practical effects in a fraction of the time it would take to fabricate in CGI. They created miniature sets that were then shot employing animated lights, liquids and smoke. The shots possessed a whimsical element that seemed unrealistic, but in actuality they were all live-action.

One of the main challenges was creating something interesting and different for each number in the countdown. Most numbers employed more than one type of animation at the same time. The end result was a dazzling variety of effects combined into something vibrant and cinematic.

CREDITS:

Client: Google
Agency: LA Made Creative
Production: Void and Disorder
Director: Giovanni Bucci
Concept: Paola Rocchetti
Art direction: Giovanni Bucci and Paola Rocchetti
Editing: Giovanni Bucci
Original music written and produced by Daniele Marinelli